About
The 430 Project

Hi, I’m Kaitilin—founder of The 430 Project and a lifelong animal lover. This brand is deeply personal to me. I started it to honor my rescue pit bull, Miss Captain, who brought so much love and joy into my life. She was a reminder of why every shelter pet deserves a chance, and this project is my way of keeping her legacy alive.

Inspired by National Adopt a Shelter Pet Day on April 30th, The 430 Project is more than just apparel—it’s a movement. With every purchase, you’re not only wearing a message of advocacy but also making a real impact. 50% of our profits go directly to the ASPCA, Humane Society, and other local non-profit animal rescues, to help pets find the forever homes they deserve.

So whether you're rocking a tee or sipping from a mug, know that you’re part of something bigger. You’re standing up for rescue pets, spreading awareness, and changing lives—one paw at a time.

Shop. Wear. Rescue.